Amazon enters indian online retail industry with Junglee.com

Amazon.com has ventured into the Indian online retail business with Junglee.com. Junglee enables customers to find and discover products from online and offline retailers in India and from Amazon.com. The service is currently in its beta stage.

Over 1.2 crore products and 14,000 brands are available and can be bought directly from hundreds of retailers including Homeshop18, UniverCell, Hidesign, Gitanjali, The BombayStore, Fabindia, Bata India Limited, Dabur Uveda, Microsoft India Store, Reebok, and Amazon.com.

Unlike sites like flipkart.com, users cannot buy directly from Junglee.com. The website puts customers in touch with sellers by directing them to the sellers’ websites, displaying their customer service phone numbers and providing their physical store locations to help customers buy the products directly from sellers.

Amazon.com went live in the US in 1995 and today, has separate websites for the United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and China. Over a last decade, Amazon has developed a customer base of around 30 million people. Its revenue has crossed USD 48 billion.

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