Google Currents for Android to take on Flipboard on iOS

Flipboard yesterday launched its new iOS app for iPhone and iPod, after its great success on the iPad. Google has today finally announced its Android rival, called currents, funnily enough the app is available on both Android and iOS with cross platform support from the get go. The app gives a magazine like reading experience for online feeds. The app is free and offers you a swipeable, graphics-heavy way to read material from partners like AllThingsD, PBS, Huffington Post and Fast Company, as well public Google+ feeds and RSS. You can also import our own content and add feeds like the tech-beats Rss.

For publishers, Google is providing self-service tools for customizing how their content is displayed in the app. Currents is US only for the time being. You can always head over to XDA-Dev for the hacked link for using it in India for Android only.

[Android Market]

[App Store]

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