Acer to compete Macbook Air with its Ultrabook launched in India
Acer has unveiled its firstultrabook - Aspire S3 – in India. Intel, which supplies processors for laptops and computers to OEMs like Acer, had announced the new category of devices, ultrabooks, in June this year.
The company set a $300 million fund for the development of the device, hoping that ultrabooks would help it take on tablets, most of which use ARM processors, and Apple’s MacBook Air.
Aspire S3 has a sleek aluminum unibody design similarl to Macbook Air. It weighs just 1.4kg and is 1.3cm thin. In its basic model, Aspire S3 packs a second-generation Intel Core i3 processor, 4GB RAM and 240GB. But consumers will have the choice to select a Core i5 or i7 and higher-capacity hard disk. Apart from the lack of an optical drive, Aspire S3 is mostly similar to 13-inch traditional laptops in terms of hardware, screen and connectivity ports. The price of Aspire S3 will start from Rs 49,990.
“With the launch of the Acer Aspire S3 Ultrabook we have charted a new line of course to the mobile computing world by combining the essential features of both a notebook and a tablet. We believe this is a major milestone in the history of Acer’s product development roadmap,” said S Rajendran, chief marketing officer at Acer India.
Acer said the ‘Instant On’ feature will allow Aspire S3 to boot from ‘sleep’ in 1.5 seconds and boot from ‘deep sleep’ in 6 seconds. “In India, where keeping the price low is imperative, we have used a board with embedded flash storage in Aspire S3. This means that despite the lack of an SSD, we can offer instant boot on Aspire S3,” said Rajendran. Acer claims Aspire S3 has 7 hours of battery life.
R Sivakumar, MD Intel South Asia, added, “Personal computing is undergoing a significant transformation and Intel is leading that transformation with the introduction of ultrabook, which have been designed to give people the power to both create and share content, all in a thin, light, and elegant device.”