Google may have failed in its takeover attempt of Groupon last year, but it’s not giving up on the social shopping market.
The technology giant — which recently rolled out Google Offers, its own location-based daily deal service — has acquired the Dealmap, a start-up that aggregates discounts from hundreds of group-buying sites. The terms of the deal were not disclosed, but the Dealmap team will join Google’s commerce and local initiatives group.
“We are impressed with what the Dealmap team has accomplished and excited to welcome them to Google,” Google said in an e-mailed statement to DealBook. “We’ve been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants.”
Dealmap, based in Menlo Park, Calif., collects data from about 450 sources and organizes deals by location, on its Web site and its smartphone application. The start-up, founded last year by Jennifer Dulski, the company’s chief executive, and Chandu Thota, the company’s chief technology officer, now has 15 employees and about two million users.
“We realized that our strategy really aligned with Google’s,” said Ms. Dulski, who says she is looking forward to leveraging Google’s talent pool and its resources to execute on the company’s vision of changing the way people shop locally. “The scale of Google was really attractive to us.”