It seems like the sunken ships(Microsoft and Nokia) have started restructuring there strategies to cover the lost ground in mobile phones arena. Despite Microsoft battle with Google and Nokia’s battle with Apple’s iPhone there is lots of stakes which Microsoft and Nokia venture has to come up with thick and fast.
According to reports released Microsoft and Nokia are planning to design new next generation mobiles phones.
There are also plans of using Microsoft’s Bing search and popular applications across all Nokia handsets and having joint marketing initiatives in terms of capturing wider market spectrum.
Earlier this year, Microsoft and Nokia announced the formation of a “broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem”.
In the partnership, Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a wide range of price points, market segments and geographies, the companies had said.